1、 Moral Cultural Connotation

Connotation 1: "Virtue wins the world" - Unity of Heaven and humanity, knowing and doing well, but winning is the only way

Unity of Heaven and humanity

Integrity and commitment, consistency in words and actions, compliance with laws, good use of resources, and taking advantage of the situation to achieve natural harmony between people, society, enterprises, and the environment.

Knowledge and action are inseparable

To know that it is right, one must voluntarily do it; Once you realize it, take immediate action; To do it, we must do our best, constantly strive for excellence, and always maintain a high degree of unity in understanding and action.

Winning is perseverance

In the competitive market environment, winning is the highest pursuit of moral culture. Only by winning can we complete the company's mission and reflect the value of morality. Implementing the company's strategy, achieving company goals, and comprehensively pursuing excellence are the only choices for all cadres and employees.

Connotation 2: "123456 Dual Concept" - "123456 Party Building Work Concept"; 123456 Development Concept.

The "123456 dual concept" has laid the foundation for realizing the direction of Shaanxi Automobile's 100 billion yuan, entering the first tier of the industry, and realizing the beautiful Shaanxi Automobile Dream of a century old enterprise.

2、 The main characteristics of German culture

The characteristic of Shaanxi Automobile's corporate culture is that it is round on the outside and square on the inside. Externally, we need to be inclusive and pursue harmony. Internally, it should be rigorous and adhere to standards.

3、 The Specific Embodiment of German Culture

To customers

Fully implement service-oriented manufacturing, focusing on the entire product lifecycle and the entire customer business process, providing customers not only with excellent heavy-duty truck products, but also with integrated profitable service solutions. Continuously creating and enhancing customer value.

For employees

Putting people first, fully respecting and recognizing employees, enabling them to maximize their potential and creativity, and enabling them to grow together with the enterprise.

For partners

Sincere cooperation, common development, and pursuit of win-win results.

To society

Creating excellence and serving the country, supporting national economic and national defense construction; Manufacturing green environmental protection products and leading the development of Low-carbon economy; Actively assume social responsibility for public welfare, and give back and repay society.

To shareholders

Create attractive returns for shareholders.

To the government

To achieve sustained, rapid, and healthy development of enterprises, ensure the preservation and appreciation of state-owned assets, and make greater contributions to national and local economic development, as well as to catch up and surpass Shaanxi.

4、 The main concepts of German culture

1. Corporate spirit

Dedicated, studious, honest, and innovative

2. Company Vision

Developing together with users and growing together with employees

3. Company Mission

Creating greater value for society and providing better services for users

Creating more returns for shareholders and providing a development platform for employees

4. Company Purpose

Customer centric

5. Core Values

Putting People First, Creating Excellence, Serving the Country, Pursuing Excellence, and Moving towards High End

6. Work Philosophy

Being happy because of work

7. Business philosophy

Deying Tianxia, Leading Service, Quality Achieves the Future

8. Management Philosophy

Make communication easier

9. Quality concept ("Double Excellence" concept)

To produce the best products in the same industry and provide the best services in the same industry with the aim of customer satisfaction

10. Service Concept

Close to the market, caring for users, empathizing with others, and providing sincere services